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2009 SFJ
MEDIA INFO

COMPETING EFFECTIVELY IN A FAST MOVING GLOBAL MARKET

China's manufacturing industry is outright global.Technologies from all corners of the world are in operation and today, China is the world's biggest manufacturers of mobile phones, toys, digital cameras, microwaves, photocopier, DVD players and many other consumer products. If you are involved in coatings products and applications, electroplating and metal cleaning/preparation, and if you wish to explore the need of a growing market, China is a market you cannot afford to ignore.

As the official publication of the annual SFCHINA series of exhibition, Surface Finishing Journal (SFJ) is a leading finishing journal in the market. It is read by the decision-makers from our industry sectors in China, Hong Kong, Taiwan and other major Chinese language markets who need to be informed of the global market trends. The two editions of SFJ – namely "Coating Applications & Products" and "Electroplating & Finishing" have a guaranteed circulation of 10,000 copies per regular issue. For October/December issue, 12,000 copies will be published which include show directory to reach visitors at the SFCHINA Show. Advertising in SFJ will ensure you to reach
the most appropriate audience and will help your business to grow across the key Chinese Finishing market.

WHY ADVERTISE IN SFJ?

• Official Publication for the SFCHINA Series of Exhibition
Advertisers can enjoy the most extensive distribution and best exposure at the SFCHINA exhibition. Being the official publication, SFJ has the most visible channel to reach enormous
targeted visitors/buyers that guarantee your message/products to be seen during the critical pre-show, onsite and after-show period.

• Separate Issues, More Focused Editorial and Circulation
Starting from 2008, SFJ is having two editions per issue – "Coating Applications & Products" and "Electroplating & Finishing". With more specific editorial coverage, advertisers can definitely
enjoy more focused readership and circulating channels that ensure your messages to be delivered to the target buyers.

• Sustainable Market Position
SFJ has been serving the industry since 1990. With the strong readership and visitor database accumulated over the past 18 years, SFJ is your perfect platform to reach the right buyers and
establish new business contacts.

READERSHIP ANALYSIS

SFJ 2007-2008 ADVERTISERS

EDITORIAL CALENDAR

ADVERTISING  RATES (US$)

Rates are net to advertisers and for advertising space only
Any other size or special formats ie. Belly band, gatefold and poster etc. are available on request

Print Area(mm)			1 X	2 X	3 X	4 X	5 X
Full Page		B/W 2 Color 4 Color	US$750 US$800 US$1,000	US$700 US$750 US$930	US$650 US$700 US$850	US$600 US$650 US$800	US$550 US$600 US$750
Junior Page		B/W 2 Color 4 Color	US$600 US$700 US$850	US$560 US$650 US$790	US$520 US$600 US$730	US$480 US$560 US$680	US$445 US$520 US$630
1/2 Page		B/W 2 Color 4 Color	US$500 US$600 US$700	US$465 US$550 US$650	US$425 US$500 US$600	US$400 US$480 US$550	US$375 US$450 US$525
1/4 Page		B/W 2 Color 4 Color	US$350 US$400 US$440	US$320 US$350 US$400	US$285 US$330 US$375	US$280 US$300 US$350	US$260 US$300 US$320
Bound-in inserts		US$1,200 (2 pages, inserts supplied by advertiser)

SUPPLIERS' INDEX
Full Page	B/W	US$350	US$310	US$270	US$230	US$200
Classified Ad. in Suppliers' Index (50x70mm)	4 Color	US$90	US$85	US$80	US$75	US$70
* Rate per insertion * All dimension as (W) x (H)

SURCHARGES
• Front Cover.......................+ 50% • Inside Front Cover.............+ 20% • Inside Back Cover..............+ 15% • Back Cover........................+ 25% • Page 1..............................+ 20%	• Other Specified Position....................+ 5% • Each additional special colour...........+ US$400 • Additional gold or silver colour..........+ US$500 • Bleed size: no surcharge

MECHANICAL DATA

SFJ will be produced by CTP (Computer-to-plate) offset printing, printing films(litho) from advertisers will NOT be accepted.

Trim Size: 210 x 286mm (upright)
Please add 3mm on each side for bleeding

A. READY TO PRINT FILE
• Adobe InDesign / PageMaker: PDF File
• Adobe Illustrator / Macromedia Freehand: EPS File
• For other software, contact the publisher for file compatibility

B. PRODUCTION FILES: Creation of a New Version from current layout
• Complete Layout file in English as pdf (high or low resolution).
• High resolution ‘Neutral file' (working file) with all English text removed, showing just illustrations, logos etc that will appear on the new layout.
• Translation/production cost will be quoted separately.

C. PRODUCTION FILES: New Layout
• Images: High resolution files (jpg / tiff ) in 300 dpi at original scale.  Photos or printed samples can also be accepted.
• Text: Microsoft Word file or Simple Text file (PC / MAC).
• Translation/Production cost will be quoted separately.

D. FTP
FTP Address together with Login/Password will be provided upon request.  Please supply a colour proof for printing reference and send it to the publisher of the address below. If missing, standard CMYK colour density will be applied.

Please click HERE to view detailed file requirement.

Room 2002, 20th Floor, Hopewell Centre
183 Queen's Road East
Hong Kong

Tel: (852) 2865 0062 / Fax: (852) 2804 2256
Email: info@sinostar-intl.com.hk