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2010 SFJ
MEDIA INFO

THE MARKET POTENTIAL OF SURFACE FINISHING INDUSTRY

China today is the manufacturing capital of the world. With its population approaching 1.4 billion, China offers not only inexhaustible reserves of relatively cheap labour but also a huge domestic market of potential demand. China is thus both a prolific producer and insatiable buyer of consumer goods and its appetite for high-quality systems continues to grow. Chinese car market overtook Japan in 2007 and is now second largest in the world after the US. China is now the largest producer of powder coatings, largest manufacturer of mobile phones, toys, digital cameras, microwaves, photocopier and DVD players.

As companies consider the impact of environmental legislations and the economic downturn on their business, the competition between the new technologies of radiation curing, waterborne and powder coatings and the traditional solventborne systems is becoming more intense. The motivation to adopt these novel technologies is obvious but there are still many areas where technical performance vis-à-vis cost is well short of that demanded by the users. If you are involved in cleaning & pretreatment, surface preparation, electroplating or application methods, SFJ will help you reaching the decision making elite in China and other Chinese language markets.

SFJ has a guaranteed circulation of 10,000 copies per regular issue and 12,000 copies of the show directory reaching SFCHINA exhibition visitors. Advertising in SFJ will help to grow your business and improve awareness of your brands across the entire Chinese and Asian finishing market!
 

WHY YOU SHOULD INCLUDE SFJ IN YOUR MARKETING MIX?

• Official Publication for the SFCHINA Series of Exhibition
Advertisers can enjoy the most extensive distribution and best exposure at the SFCHINA exhibition. Being the official publication, SFJ has the most visible channel to reach enormous targeted visitors/buyers that guarantee your message/products to be seen during the critical pre-show, onsite and after-show period.

• Covering a Wide Range of Readers
SFJ has been serving the industry since 1990. With the strong readership and visitor database accumulated over the past 20 years, SFJ is your perfect platform to reach the right buyers and establish new business contacts.

• Separate Issues, More Focused Editorial and Circulation
Starting from 2008, SFJ is having two editions per issue – "Coating Applications & Products" and "Electroplating & Finishing Technology". With more specific editorial coverage, advertisers can definitely enjoy more focused readership and circulating channels that ensure your messages to be delivered to the target buyers.

READERSHIP ANALYSIS

SFJ 2008-2009 ADVERTISERS

2010 EDITORIAL CALENDAR

ADVERTISING  RATES (US$)

Rates are net to advertisers and for advertising space only
Any other size or special formats ie. Belly band, gatefold and poster etc. are available on request

Print Area(mm)			1 X	2 X	3 X	4 X	5 X
Full Page		B/W 2 Color 4 Color	US$750 US$800 US$1,000	US$700 US$750 US$930	US$650 US$700 US$850	US$600 US$650 US$800	US$550 US$600 US$750
Junior Page		B/W 2 Color 4 Color	US$600 US$700 US$850	US$560 US$650 US$790	US$520 US$600 US$730	US$480 US$560 US$680	US$445 US$520 US$630
1/2 Page		B/W 2 Color 4 Color	US$500 US$600 US$700	US$465 US$550 US$650	US$425 US$500 US$600	US$400 US$480 US$550	US$375 US$450 US$525
1/4 Page		B/W 2 Color 4 Color	US$350 US$400 US$440	US$320 US$350 US$400	US$285 US$330 US$375	US$280 US$300 US$350	US$260 US$300 US$320
Bound-in inserts		US$1,200 (2 pages, inserts supplied by advertiser)

SUPPLIERS' INDEX
Full Page	B/W	US$350	US$310	US$270	US$230	US$200
Classified Ad. in Suppliers' Index (50x70mm)	4 Color	US$90	US$85	US$80	US$75	US$70
* Rate per insertion * All dimension as (W) x (H)

SURCHARGES
• Front Cover.......................+ 50% • Inside Front Cover.............+ 20% • Inside Back Cover..............+ 15% • Back Cover........................+ 25% • Page 1..............................+ 20%	• Other Specified Position....................+ 5% • Each additional special colour...........+ US$400 • Additional gold or silver colour..........+ US$500 • Bleed size: no surcharge

MECHANICAL DATA

SFJ will be produced by CTP (Computer-to-plate) offset printing, printing films(litho) from advertisers will NOT be accepted.

Trim Size: 210 x 286mm (upright)
Please add 3mm on each side for bleeding

A. READY TO PRINT FILE
• Adobe InDesign / PageMaker: PDF File
• Adobe Illustrator / Macromedia Freehand: EPS File
• For other software, contact the publisher for file compatibility

B. PRODUCTION FILES: Creation of a New Version from current layout
• Complete Layout file in English as pdf (high or low resolution).
• High resolution ‘Neutral file' (working file) with all English text removed, showing just illustrations, logos etc that will appear on the new layout.
• Translation/production cost will be quoted separately.

C. PRODUCTION FILES: New Layout
• Images: High resolution files (jpg / tiff ) in 300 dpi at original scale.  Photos or printed samples can also be accepted.
• Text: Microsoft Word file or Simple Text file (PC / MAC).
• Translation/Production cost will be quoted separately.

D. FTP
FTP Address together with Login/Password will be provided upon request.  Please supply a colour proof for printing reference and send it to the publisher of the address below. If missing, standard CMYK colour density will be applied.

Please click HERE to view detailed file requirement.

Room 2002, 20th Floor, Hopewell Centre
183 Queen's Road East
Hong Kong

* Effective from January 1, 2010, we will move to the following new address:

2101-2, 21/F., Jubilee Centre, 42-46 Gloucester Road, Wanchai, Hong Kong
Email, Telephone and Fax numbers remain unchanged

Tel: (852) 2865 0062
Fax: (852) 2804 2256
Email: info@sinostar-intl.com.hk